There are literally hundreds of ways you can use PLR, from the less inspired, straight from the box approach to completely unrecognizable content solutions. Basically, anywhere you need any type of content is a potential place to use PLR. Here are a few examples of what I’d consider more creative ways to use PLR:
1. Training Affiliates
One great way is to use it for training your affiliates. Any PLR content that you can find on affiliate marketing is a potential training tool for your own affiliates. Many of your affiliates would like to promote you more, but they just don’t have the skills. Teach them and it’s a win/win situation. You don’t have to reinvent the wheel with this type of training since there’s already so much excellent PLR on this subject.
2. Affiliate Promotion Tools
Use PLR to give your affiliate something to help promote your products. The more tools you can give your affiliates to help them, the better. You can even take a PLR report that’s relevant to your market or a specific need your market has, edit it and make it rebrandable so your affiliates can share it and profit through the affiliate links they put in the report.
3. Training Your Staff
On the topic of training, there’s a lot of PLR out there that you can use to train your outsourcers too! I would put it into a checklist format and then create a video with the content that walks through each step in a process, depending on who you’re training. You can find PLR on plenty of topics that your outsourcers could learn from, such as article marketing, WordPress, creating videos, keyword research and more.
4. Practical Tools
A lot of PLR lends itself well to creating worksheets and checklists. Any type of how-to article can be broken down into a checklist, where the article basically serves as the instructions for completing the list. People just love checklists. Anything that helps you get more organized and remember to do everything you’re supposed to. I love checklists and worksheets and I put them into many of my own packs.
5. Social Media
Another practical use for PLR that’s becoming more popular is to break up the content for your social media updates. You can take key points or snippets from articles and use them for Twitter, Facebook and Google plus updates (or any other social media platform your use).
6. Complete Transformation
There’s always the approach of putting your PLR into a new form that’s different from the way you bought it. That can be incredibly fast and easy, especially if you already know how to make video and audio. Just put the key points onto slides and use the articles as a script for video. Or just use the articles and record yourself speaking to create a podcast series. You’ll have to edit in some “ums” and “ahs” to make it sound natural, but that’s no big deal.
7. Physical Formats
Here’s another cool way to use PLR that I’ve seen people use. Take some quality PLR and use it to create physical products and giveaways. Printed reports are invaluable as a marketing tool with offline businesses, but you can also create items like calendars (with daily tips from your PLR), DVDs with a video training series, or
8. Preparation Material
Last, but not least, you could even use some PLR to figure out interview questions to ask for a podcast. For instance, read about a topic in a PLR pack. Then write down the questions that the articles answered. Use those questions to interview someone and get their own answers. If you record the interview AND transcribe it then you now have two great pieces of content that has its roots in PLR.
Bonus Tip: PLR for Learning
I actually love using PLR as a source for learning about a topic. The really great PLR sellers do excellent research, so you can save yourself a fortune in time spent learning about a subject just by buying one of their packs on that topic. Why should I spend hours and hours when I can get a good head start by reading the results of someone else’s research? Then you can go fill in any gaps to discover some of the more advanced details being discussed around the ‘net.
What other ways to use PLR can you think of?